Overuse of Antidepressants Today and How Aldous Huxley...

Antidepressants are a prescription drug now used by people of all ages. They have become a part of society, therefore, taking antidepressants is not frowned upon. Antidepressants are used to make people feel â€Å"happier† and not to feel sadness. This is shown in the dystopian society in the book Brave New World written by Aldous Huxley in 1932. In that society the people use soma, a well-known drug, to make them feel no pain and are conditioned to think soma fixes everything. Helmholtz and Bernard two main characters, do not take it because they want to be able to see the world for what it is. They also do not want soma to change how they feel; they want to appreciate nature. In addition Lenina and Henry love taking soma because then they†¦show more content†¦Not everything has to be cured by modern-day technology, such as better antidepressants, sometimes the â€Å"old-fashion† way is a lot better and more effective. Since the prescriptions have increased, t he use of antidepressants has also optimized in children and adolescents. Part of the high growth in the usage of antidepressants was because doctors were prescribing the drug to children younger than 6. The number of â€Å"antidepressant prescriptions written for teens increases every year† (Mitchell). That statistic should be going down because teenagers do not know if they are really depressed or if they just had a bad day. By the doctor just giving them medicine teenagers will never learn how to deal with their problems and how to fix certain situation. By prescribing the medication children and teens are learning how to take the easy way out, by resorting to taking drugs. Antidepressant use is not only in teenagers, but antidepressant prescriptions for â€Å"kids ages 6 and under rose to a surprising 580 percent† (Mitchell) as well. Starting kids young on antidepressants should not be allowed because then the children could not develop correctly. The child†™s brain is still developing and the use of antidepressants make it that the brain can not fully developed or get so use to the antidepressant doing all the work, that the child would not know how to cope with a bad day or stress. The child would just go straight to the medicine drawer and take

Is Management A Complex, Diverse And Eclectic Domain For A...

Management is a complex, diverse and eclectic domain including work of a technical, economic, political, cultural, psychological and communicative nature (Alvesson and Deetz, 2000) There is no proper timeline to when the process management started there is a lot of management process techniques and theories which was there before the term actually coined by the historians there is no way in which pyramids of Egypt could be formed without management skills there certainly no way possible that Alexander the great started his journey to conquer the world without any plan or the Mughal emperor establish without management at that time the task were performed by kings and his ministers they act as mangers, slaves can be referred to as worker. Examples of good management are still being witness in some of the old civilizations, which are found by archaeologist. Later as civilizations started to grow and started gaining knowledge about human needs and requirement more specific research started to took place to improves life’s of people there was more to offer then to loose later in the 17th century the needs of the people started to grow and people started looking different ways to be ahead of one another that actually affected the way in which then require more proper way to handle situations as demand started to grow and it was becoming difficult for small organizations to handle growing needs of developing world which lead to rise of industrial revolution it started withShow MoreRelatedWhat Is Good Management Skills?2943 Words   |  12 PagesIntroduction Management is a complex, diverse and eclectic domain involving aspects of technical, economic, political, cultural, psychological and communicative nature (Alvesson and Deetz, 2000). There is no proper timeline to when the process management started. There are a lot of management process techniques and theories, which existed before historians coined the term. One cannot say that the pyramids of Egypt could have been constructed without any managerial skills, it would certainly be impossibleRead MoreBusiness Opportunities14520 Words   |  59 PagesKirznerian entrepreneur is considered to be a discoverer of opportunities, which are found in the environment because they arise from market disequilibria. This form of entrepreneurship is considered to be non-novel and not a major contributor to national economic well-being. The sources for Schumpeterian opportunities have been so well-studied that the field has a typology for them. Schumpeterian opportunities can be found in technological changes, political/regulatory changes and socio-demographic changesRead MoreReview of Related Literature and Studies (Autism)4684 Words   |  19 Pagesdifficulty developing and maintaining social relationships with peers, problems in the social use of language, unusual non-verbal behaviors including gesture, abnormalities of emotional awareness and expression, and in general, difficulty meeting cultural expectations for age-appropriate social behavior and social- emotional depends secondly on the ability to evaluate and modify our own behavior in light of what believe to be true about others, so that our behavior toward them will be effective inRead MoreOrganisational Theory230255 Words   |  922 PagesWhat is needed is a text that will give a good idea of the breadth and complexity of this important subject, and t his is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should know better)Read MoreCase Study148348 Words   |  594 PagesTourism Industry Evolution and Revolution in the Hi-Fi Sector Amazon.com ï £ ©2007 - Early 2009 The Formula 1 Constructors Web Reservations International: Challenging Industry Norms Manchester United FC: Continuing Success but at What Cost? 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The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation to change a sound brand strategy, is particularly insidious because it is the management equivalent of shooting yourself in the foot. The sixth and seventh reasons, the organizational bias against innovation and the pressure to invest elsewhere, are special problems facing strong brands. They can be caused by arrogance but are more

Persepolis Life Changes During The Islamic Revolution...

The novel â€Å"Persepolis† shows many life changes during the Islamic Revolution told through the eyes of a young girl. â€Å"Persepolis† was based on Satrapi’s childhood experience in Iran. Throughout the span of the 1970’s to the early 1980’s, Satrapi experiences many changes in her life, not only with the government, or her education, but also with herself. Although she witnessed many violent acts right in front of her eyes, these experiences helped Marji (Satrapi) grow as a young child. Soon after the revolution, Iran became one bundle of chaos as the country began experiencing internal difficulties with the new republic. Then with the war between Iran and Iraq, violence became Marji’s daily lifestyle. The Iranians were left to themselves to protect their friends and family from the bombings and other types of violence happening in plain sight. Many unfortunate individuals lost their belongings as well as close friends and family. For ex ample, a close friend of Marji’s mother, Mali and her family, lost her and her family’s belongings in a bombing. The family found refuge in Marji’s home until they left Iran for good. They were one of the few families who understood the severity of the violence overwhelming Iran. Along with many other changes, Iranians were recruiting young boys to join their military. They brainwashed the young boys with a plastic key painted gold; explaining to them that if they were fortunate enough to die, then the key would allow them to enter heaven.Show MoreRelatedPersepolis: perceptions of the veil1546 Words   |  7 Pagesï » ¿Persepolis; Perceptions of the veil [Satrapi, (b) p52] â€Å"And say to the believing woman that they should lower their gaze and guard their modesty...that they should draw their veils over their bosoms and not display their beauty...† SÃ… «rah 24:31 The autobiographical novel â€Å"Persepolis† depicts the early stages of its author, Marjane Satrapi’s life. 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Role of Intelligence in Formulating Strategy †MyAssignmenthelp.com

Question: Discuss about the Role of Intelligence in Formulating Strategy. Answer: Introduction Nowadays, business firms face a lot of problems in order to survive in todays more competitive business scenario. They use numerous effective strategies to accomplish goals related to their businesses. Along with this, business organizations also conduct marketing research to collect all the important data and information related to the product, price, and competitors as well. Small enterprises face more problems than big or MNCs. It is because of they are new in the market. They are not aware about the marketing tactics that are essential to earn profits and accomplish competitive advantages over the competitors. Moreover, competitor analysis and customer profitability analysis are valuable to improve the productivity and profitability of the business organization. Both, competitor and customer profitability analysis play numerous significant role in the growth and success of the businesses. This research paper is useful to illustrate the methods and strategies used by the small bus inesses to set reasonable prices for their products or services. Furthermore, this research paper is also advantageous to illustrate the strategies and tactics used by the business firms in order to conduct competitor analysis and customer profitability analysis for the growth of businesses in the national and international market as well. Relevant Literature Prior Studies Being in the hospitality industry, the chosen business needs to ensure they are conducting regular competitor analysis. Current literature has found that competitor analysis is essential to the strategic management process. Scholarly researchers have found that most businesses adequately audit their internal environment, but that many lack the methodology to properly and accurately assess the external environment (Herring, 1996). Current literature regarding competitor analysis in small business has found there are a number of businesses that lack a formal process for collecting, assimilating and converting information regarding their competition into knowledge and intelligence. Competitive intelligence has been found to be an effective strategic management process. Research has found that in the past, most small businesses do not realise the benefits that can be obtained from competitive intelligence (Narayanan, Pinches, Kelm, Lander, 2000). The findings of a recent study found tha t small businesses are not concerned with gathering intelligence on competitors because of satisfaction with current intelligence (Groom David, 2001).The research found that there was managerial implications that focused on the development of competitive intelligence systems. This is something the chosen small business should consider when analysing their competitors in the future. The chosen small business uses target costing to set their prices under the impression that target pricing gives a long term view of their profit margin and the ability to cope with market changes (Ong, 1981). Current literature has recognised customer value?based pricing as superior to all other pricing strategies (Ingenbleek, 2003). The increasing endorsement of customer value?based strategies among academics and practitioners is based on a general recognition that the keys to sustained profitability lie in the essential features of customer value?based pricing (Hinterhuber, 2008). There is a large number of benefits of customer value-based pricing approaches, however a recent study has found that over eighty percent of companies continue to price their products and services on the basis of cost and competitive price levels (Hinterhuber, 2008). Literature has found that this is due to the difficulties surrounding communicating with customers and perhaps this is the reason why the c hosen small business has avoided customer value-based costing. Information on the small business Chosen small business is established in 2015 with sole trader form of business.The nature of operation is service in the food industry which is selling food and drinks. The chosen business sell combination of Malaysia, Thai, Korean, Italian, and Australian cuisine. The drinks menus are specialised with their own recipe. They are doing table service to reduce uncomfortable of customers and provide better quality of service. When it started its business, the employee was 5 people but now it increased to 9 people. The reason why we choose this business as subject of our report is the opportunity, strength and its managing style of business. We practiced primary and secondary sources to collect data. The primary sources are practiced to collect in-depth data which can not get from secondary sources. To supplement data, interview was practiced with 15 minutes long. The interview was practiced during chosen businesss break time to avoid damage from disturbing their business. Also, we visited competitors to collect data to practice further analysis. The data which is can not gathered from secondary sources are recorded with photo. The photographs are taken under agreements of the business. Furthermore, the secondary sources are practiced to collect background information and support our analysis.We gathered basic information of chosen business and other businesses through online sources such as Instagram, Face book and its online website to figure out its pricing decisions, customer profitability and competitor analysis. Journal articles are referred to support our assertions in academic purposes and get guidelines from previous researches. Competitor analysis Mostly satisfying requirements choose the top 3 competitors to compare with chosen business. The competitor must to have similar products or substitute for, and located in the same geographic area. The in-depth competitive analysis provided an understanding of how chosen businesss existing and potential customers rate the competitors (Jacobi, G 1992). Through competitive analysiswe recognize its strength, weakness, opportunity and treat. The chosen business can determine its competitive position with this information. Chosen small business Strength -Open till late -Variety options of menus -Different style of cuisine (Malaysian Thai-focused on demands of Asian food) -Location (located in heart of dormitory village) -Signature drinks menu -Using famous coffee beans -Coupons (1free coffee when you have 10 stamps) -Fully licenced -One hour free parking lots - Warm and cosy atmosphere Weakness - 2 hours break - Opening time is later than others -Advertising (no inflow from outside) Only focused on UC Students or Staffs Minimum amount for transaction -Unstable ( -Can not handle lots of individual order -Do not provide catering service -Lack of number of employee (when 1person cannot work it hard to find the other person who can substitute -Lack of information about customer Opportunity - Number of students are increasing -New dormitories are open -Increased interest in Asian food -increasing number of customers during exam and assignment period -Increasing number of international student Treat -New residences in the outside of dormitory village -New entrants -Break terms of university are almost 5 months in one year (can not secure customers) Accordingto competitor analysis we recognised that chosen small business and its competitors having similar opportunities and treats because of geographic reasons and limitation of market. However, the chosen business show that it has better opportunities to attract customer. Competitor A Competitor B Competitor C Strength -Optional coffee beans -Franchise -Biggest size -Australian cuisine -Inside and outside seats are covered -Take away focused -The size of drinks is bigger than others -Located in heart of market -Oldest cafin market -Cheapest price -Indoor and outdoor seats are available Weakness -Unable to get sunshine (cold-outdoor heaters are not available) -Only inside seats are available -Finger food only -Smallest size -Inside seats are small Opportunity -The number of students are increasing (Has possibility to secure new customers Treat -New entrants -Locational (customers are limited to UC Students) Hard to secure customer from outside of UC Customer profitability. According to McCartan-Quinn and Carson (2003), in small business, direct interaction and close approach to customer and market is one way to achieve benefit, which is the significant difference from large business. Fortunately, the chosen business was conducting research about customer profitability, which indicates that the chosen business had been noticing the importance of the interaction with customer and market. On the basis of customer profitability, they are focusing on managing and creating customer loyalty by coupon, interior design that creates a relaxed mood, differentiated menu and so on. In detail, several ways the chosen business is operating to achieve customer profitability will be mentioned. Firstly, they provide loyalty coupon that gives free coffee if a customer buys nine cups of coffee, which attract customer to visit and purchase their product. Secondly, they are trying to remember the face and preference of customer to create a friendly relationship with the reg ular customer. Thirdly, the chosen business offers a variety range of drink and meal menu to break from the unified menu that their competitors provide. Furthermore, at the same time, their differentiated menu satisfies the high interest and demand for Asian food and beverage, which is the crucial finding from the research about the customer and the market. Fourthly, creating a relaxed and friendly atmosphere is highlighted to give a positive impression. In the same sense, they play songs and offer table service. As a small business, customer profitability is achieved more easily than a large business with their flexible and decentralized business structure, which allow them to reflect the customers need and to cope with their competitors moves (Pelham, 2000). The table below shows the actual price of the chosen business and their competitors. Chosen business Competitor A Competitor B Competitor C Coffee Size Small Large Small Medium Large Small Medium Large Small Large Coffee Price range $3.5 $4.0 $3.5 $4.0 $4.5 $3.5 $4.0 $4.5 $3.5 $4.0 Extra charge(extra shot, syrup, milk) No extra charge $0.5 $0.8 $0.5 Lunch price range $12-17 $6.5-16 No food menu $7-12 Dinner price range $12-39 $12-21.9 $11-18 As the table shows, the price range of coffee is narrow than the range of the competitor A and B, which can be adrawback for the customer who wants various choice ofcoffee size. However, the actual amount of coffee is larger than the competitors product. For example, small cups of coffee from the chosen business is bigger than any other competitors small size coffee and the amount is even similar to the medium size coffee of competitor A and B. Accordingly, the coffee of the chosen business has more value for the price. Furthermore, the customers who order extra shot, syrup and milk are able to save money as the chosen business doesnt charge for the extra order. The chosen business sets their meal price ranges for lunch from $12 to $17 and for dinner from $12 to $39, which are expensive than their competitors price. However, the chosen business offers a large amount of food so that customer can share one dish with their companion. The chosen business used target pricing approach to s et price more effectively than their competitors, because the target pricing gives long term view of the gross profit margin and able to cope with dynamic changes in the market, futhermore, the business can differentiate themselves from their competitors in the long term context (Ong, 1981). To achieve target pricing, the chosen business have 2 hours break to reduce wage cost and also using pre-cookedfood so that they can reduce cooking time and serve more customer at the same time. Conclusion On the premises of the above analysis, it can be concluded that, business firms make a ot of struggles to survive in the marketplce. Small business organizations develop effective strategies to enhane the productivity and profitability of businesses. Along with this, it is observed that, small businesses use differnent stratgies to set prices to their products or services. They collect informantion relted to the competitors price strtaegies. They make use of the Internet and social media sites incuding Facebook, Instagram, Twitter, LinkdeIn, etc. to know the views and opinions of the custmers. Moreover, it is also exmined that, business firms conduct SWOT (Strengthes, Weaknesses, Opportunities, Threats) analysis to perform a competitor analysis in an effectual and an appropriate manner. SWOT analysis provide all the strengthes and weaknesses of the competiotrs; and also shows the opportunities and threats exist in the marketplace. Apart from this, it is viewed that, to undertake cust omer profitability analysis, business firms make direct interaction with customers. They offers uniue products/services to the customers at lower prices and also take care about the tastes and preferences of their customers. On the whole, it can be said that, small businesses do thieir best to retain existing customers and to attract new customers for the growth of their businesses. Reference Jacobi, G 1992, Financial Tools for Competitive Analysis, Competitive intelligence Review, vol.3, no. 2, pp. 14-18. McCartan-Quinn, D. Carson, D. 2003, "Issues Which Impact upon Marketing in the Small Firm", Small Business Economics, vol. 21, no. 2, pp. 201-213. Ong, N. 1981, "Target Pricing, Competition, and Growth", Journal of Post Keynesian Economics, vol. 4, no. 1, pp. 101-116. Pelham, AM 2000, 'Market Orientation and Other Potential Influences on Performance in Small and Medium-Sized Manufacturing Firms', Journal Of Small Business Management, 38, 1, pp. 48-67. Groom, J.R. and David, F.R., 2001. Competitive intelligence activity among small firms.SAM Advanced Management Journal,66(1), p.12. Narayanan, V. K., Pinches, G. E., Kelm, K. M., Lander, D. M. (2000, July). The influence of voluntarily disclosed qualitative information. Strategic Management Journal, 21(7), 9-18 Herring, J. (1992, September-October). The role of intelligence in formulating strategy. Journal of Business Strategy, 13(6), 54. Hinterhuber, Andreas (2008) "Customer value?based pricing strategies: why companies resist",Journal of Business Strategy, Vol. 29 Issue: 4, pp.41-50 Ingenbleek, P.,Debruyne, M.,Frambach, R.andVerhallen, T.(2003), Successful new product pricing practices: a contingency approach,Marketing Letters, Vol. 14 No. 4, pp.289?305