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Assignment ExampleAs much as this is a sad state, news organizations actually knew that the digital movement would come by some day and this should thus not appear shocking at all (Naquin, 2015). In that light, although news organizations may render governments help in making newspapers still viable, many are of the opinion that this will not be possible since they are straightaway obsolete in nature (Naquin, 2015).In the course of gauging effectiveness or rather the impact of advertising campaigns over the internet, there are various challenges that managers face. hotshot of the challenges is that the various digital channels possess different effectiveness and thus hopeing on one particular channel may give a untrue reflection of an advertisements impact (Fisher, 2012). Another challenge is that most marketers still rely upon the native metrics such as the click-through-rate or aspect at page views over the internet to gauge success yet Agencies in the USA contend that such a cts as the intent to buy or recalling of a brand are actually the most successful methods that one would use to gauge online success (Fisher, 2012). Therefore, if I were a manager I would rely upon sales metrics as the most efficient way of gauging efficiency of my campaigns and as well incorporate the handed-down metrics so that I burn have a 360 degree view of the performance (Fisher, 2012).Fisher, L. (2012).Quantifying Digital Brand Ad Effectiveness Finding the Right Mix of Meaningful Metrics. e-Marketer.Retrieved from Naquin, C. (2015). Newspapers towards the end of the traditionalmedium? Culture Exchange. Retrieved from